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FWT Partnership

Posted by Crawfurd Hill on

PRESS INFORMATION
3rd January 2014
TEKO RENEWS PARTNERSHIP WITH FREERIDE WORLD TOUR FOR 3 MORE YEARS

Leading eco-performance sock brand TEKO is pleased to announce the renewal of its partnership with the Freeride World Tour (FWT) for another three years and will continue to be the official licensed sock of the event from 2015 to 2017. The tour will see the world’s top skiers and snowboarders compete on the most demanding terrain on the planet.

As part of the sponsorship, TEKO will annually supply tour organisers and participants with 1000 pairs of its specially licensed sock – the Freeride World Tour sock.

 

TEKO’s best-selling sock range, the Freeride World Tour collection is part of TEKO’s Wintersport range, designed to help achieve the perfect boot fit for skiing or riding. Combining an asymmetric fit, the Dynamic Premium Fit, uses a range of cushioning and technical features, the Freeride World Tour sock will keep feet warm, dry and blister-free, for optimum comfort and performance.

Commenting on the sponsorship, owner of TEKO Gordon Fraser says: “We originally decided to work with Freeride World Tour as, not only do we have a real synergy with the event in terms of our product, but our strong commitment to the environment when it comes to producing our socks is echoed by the organisation’s commitment to embracing local communities and encouraging a very responsible approach to how they interface with the mountains and wilderness. We are very happy to have signed up for another three years and look forward to continue being part of such an incredible and challenging event.”

Taking place across six stages, the 2013-14 Freeride World Tour will start at Revelstoke Mountain Resort, Canada, then will continue to Chamonix-Mont-Blanc, France, and Fieberbrunn PillerseeTal Austria, before concluding at Kirkwood Mountain, USA.

From the raw materials, all the way to the recycled paper packaging and soya based inks, the TEKO product line features environmentally sound products such as M3RINO.XC™ wool, EVAPOR8™ recycled polyester, and SIN3RGI - their proprietary cocktail of EVAPOR8 & M3RINO.XC. Along with all the materials used, TEKO also utilises renewable energy for all manufacturing.

For further information on the Swatch Freeride World Tour by The North Face visit: http://www.freerideworldtour.com/


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